Billed as ‘the safest ICO fundraising platform in the world’, ICO HeadStart will list the world’s first ever billion-dollar real estate project funded entirely by cryptocurrency.

Since its founding in 2017, Initial Coin Offering (ICO) platform ICO HeadStart has remained abundantly clear on its mission statement: offering its members only the safest and most promising ICOs available to the market. With its eye firmly on the prize, the Dutch startup recently introduced one of Brazil’s biggest listed venture capital firms, Venture Capital Investments (VCI) onto its platform. Together, they will launch what ICO HeadStart has termed ‘by far the best ICO in the market’ – a billion-dollar bid to build the Residence Club at Hard Rock Hotel Fortaleza.

The property will be located on the shores of the stunning Praia de Lagoinha beach.

A World First

Aiming to attract 100% of its financing by issuing an ICO for VCI’s ‘Rocktoken’, this project will be the first of its kind in both the cryptocurrency and real estate world. The ‘crowdfunding’ investment proposition involves building the Residence Club at Hard Rock Hotel Fortaleza, with an option to build five more hotels in Brazil under a 20-year marketing and licensing agreement with Hard Rock International.

Construction of the Residence Club at Hard Rock Hotel Fortaleza is currently helmed by VCI, the first public listed venture capital company in Brazil. With a focus on building branded hotels, VCI boasts a strong track record of completed projects throughout Brazil, including the country’s second largest hotel in operation.

The scale of the proposition, the reliability of its presenters and the nature of its financing has rendered this project a world first – the funding of a major real estate project in a BRIC country via an ICO.

Rooms and suites at The Residence Club at Hard Rock Hotel Fortaleza will boast panoramic views of the Atlantic Ocean.

Strategic Expansion

Known for its incredible beaches punctuated with palm trees and red cliffs, the city of Fortaleza is located on Brazil’s northeast coast and attracts thousands of tourists each year. The Residence Club at Hard Rock Hotel Fortaleza aims to capitalize on this traffic by offering a mixed development of a hotel and a residential component consisting of apartments and villas available for purchase as holiday homes.

The property will boast a range of luxurious facilities including 399 rooms and suites, three restaurants, two pools and signature Hard Rock offerings including the Rock Spa® & Salon and Body Rock® Fitness Centre. Situated on the shores of Praia de Lagoinha beach, the resort also offers panoramic views of the Atlantic Ocean.

Currently under construction with over USD50 million invested, the Residence Club at Hard Rock Hotel Fortaleza is scheduled for completion in 2020. Once completed, VCI aims to continue developing the Hard Rock brand more widely in Brazil, with five more projects planned for scenic tourist destinations including São Paulo, Foz do Iguassu and Natal.

Aside from the beach, guests can soak up the sun at one of the hotel’s two pools.

Founded On Trust

A major appeal for investors is the project being awarded a seal of approval by ICO HeadStart. Billed as ‘the safest ICO fundraising platform in the world’, the company’s experienced team of compliance experts carefully select projects after conducting a series of screening tests. The final approval belongs to members of the ICO platform, who democratically decide if a project fits the bill in terms of safety and promise. This stringent process ensures that the blockchain community has access to only the best possible ICO projects that have been measured against the highest security standards in the ecosystem.

ICO HeadStart has gained traction in the past few months having raised over US$11 million with the sale of its own token, named the Mother of All Tokens. With the announcement of this pioneering venture, the platform has cemented its status as a trailblazer in the industry that is paving a secure pathway to the innovative potential of ICOs for capital raising.

Following a worldwide campaign, the ICO will open to investors on (pending date for ICO). The results of this landmark offering will set the stage for a new digital era in real estate.

The Residence Club at Hard Rock Hotel Fortaleza is one of five Hard Rock branded hotels set to be developed in Brazil.

For more information, please visit www.rocktoken.co

This article was first printed in MillionaireAsia Issue 49 - Sep 2018

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